It’s possible that you have a great process going for how to make sure customers are receiving the best service possible. And if that’s the case, why not take one extra step and turn that attribute into your brand.
It’s something that companies do on a consistent basis, and much of it has to do with knowing what your customers want and then planning towards that. There are companies that know both the best of what service can offer and what to avoid.
Combining those ideas with some decisive action could go a long way to having your business be known as much for what they do for customers than what the products they provide.
The good and the bad of customer service
Best practices for customer service basically come down to how you communicate, and in what manner. For instance, Shopify Canada’s website shared its thoughts on what makes good customer service. Among the tips they shared:
- Respond quickly to customer concerns or questions
- Empathize with the customer’s situation
- Look into self-service options for convenience
- Have multiple entry points to purchase from your business
- Encourage and reward customer loyalty
- Provide service to multiple customers at the same time through technology
Shopify also came up with some of the negative tendencies:
- Long waits for response time
- A lack of emphasis on quality experiences
- Negative language or attitudes
- A lack of sympathy toward a customer’s situation
How to make positive changes
Now that it’s more spelled out on what you need to make customer service at the forefront, here are some specific ways that you can make that relationship better, all from the Business2Community website.
Train everyone in great customer service
Even if your employees don’t face customers often, it’s a good idea to get the entire company on board with your strategy.
Let customers know what you are doing
Seems simple, but letting them know what you are doing to add items, reward loyalty or meet the needs for FAQs can be a helpful strategy.
Go digital with your marketing plan
Think carefully about how to reach customers at their most personal outlets online, adding personal touches that make sense.
Follow-through in every respect
Build good consistency in all of your policies that touch the customer journey.
Working with all customer types requires empathy with a balance of technology use and strong communication skills. At ARO, we’ve made it our goal to bring empathy to the collections process while still helping businesses reach their fullest potential. Find out more about what we have to offer businesses on our website.
