The use of new technology can be a game-changer to reach more customers — and one of the more direct ways is through AI.
A recent poll on Pinterest showed that 61% of customers used visual search apps during in-store browsing. This is where they can take a photo of a product and then upload it on that retailer’s site or app, searching for similar products they have available. It can be a game-changer that may not be as obvious as other tactics.
