Email lists are still valuable

Social media is still king for many businesses looking for an edge with their marketing. Don’t forget, though, how email lists can still be impactful — and you can thank your phones for that. Yes, reading your email is a part of those hours you spend daily on a smartphone, and as Economic Times points out, it’s a great way to stay in touch with customers. It can be particularly impactful for promotions, updates or gathering feedback.