There’s plenty of discussion out there about baby boomers vs. millennials, and how to treat them differently in your approach to business. But, it’s important to give proper attention to another generation: Gen X. According to the Federal Reserve’s most recent data, people between ages 40-55 are going almost head-to-head when it comes to household net worth: 26.9% for Gen X, 26.8% for boomers.
What is the demographic makeup of your customer base and have you seen that change over the past few years?
