While it’s true that having a great foundation, business plan and methodology for doing business definitely leads to success, it’s also important to not forget the human factor. This goes beyond your personnel — we’re talking about customers and how you treat them.
Even when difficult conversations need to happen, knowing how to navigate the most important elements of the customer experience is essential to longevity. The right approach can attract new customers and keep them happy.
The career website Indeed recently published an article outlining best ways to deliver a great customer experience. Here are a few of those principles that likely apply to your business.
Maintain a friendly demeanor
It may seem like common sense, but in many ways acting courteous and respectful to customers is the bedrock of a great customer relationship. Offering help before it’s needed, walking miles in the customers’ shoes and practicing empathy even when times are stressful can go a long way.
Be prompt
Addressing any questions or concerns in a timely manner is a recipe for customer retention. It’s best practice to return phone calls or emails within at least 24 hours.
Check in
Whenever it makes sense, you should seek out customer feedback. It’s one way to show appreciation. Follow-up surveys can help accomplish this.
Stay true to your word
This is a big one. Making good on your promises to deliver services or resolve concerns will build trust with them. If there’s ever an error or delay in fulfillment, be sure to offer something to compensate.
Treating everyone with compassion and empathy starts with the customer service relationship, and you can put that into practice with every customer interaction. The twin pillars of empathy and compassion are woven into our culture at ARO. We are able to reconcile customer debt with the personal touch necessary to build trust and create a winning customer experience. Find out more about what we have to offer on our website.
